Observations: SMS and Radio
Here are a couple of observations I’ve made in the last few days.
a)Â The influence of SMS (text messaging) on promotions.
Case 1: I was at the aforementioned football game and they had a trivia question.Â The stadium audience was asked to make their choice and text message it to a number, the first person with the correct answer would win a prize.
Case 2: We were watching a game show the other night and they asked the TV audience at home to participate by voting on a specific part of the TV show.Â All you had to do was text message your response to a number. This applies to both voting and contests on TV shows.Â It’s crazy how easy it is to become a participant on a TV show when all you have to do is text message a response to a trivia question or a guess on something.
How was this handled before the wide spread use of cell phones?Â Was it even practically possible?
b) Radio and the Internet
We were listening to our local NPR station KRCC on the drive to work as we normally do.Â The story we were listening to was about a scientist that studied caves and his whole job was to discover and document unknown cave species.Â This seemed to me, to be hard to convey over the radio due to there needing to be some visuals for some of it (though they did do an excellent job with what they had).Â But, at the end of the show they asked the audience to check out their website for pictures and more information on the story.
How was this handled before the wide spread use of the internet?Â Was the audience asked to go somewhere (like the library or their station offices) or call a number and order something with more information?Â Was there no recourse for obtaining more information or other supporting media types?
Just something I had on my mind.