Wow, this is in league with the million dollar home page and the lady that had advertising tatooed to her forehead (sidenote: found this and thought it was somewhat related and definitely interesting).
There are some very interesting ideas on how to make money emerging. This guys offering to legally change his name to whatever you want (“…company name, website address or any other name you choose”) and then break a Guinness World Record so that whenever anyone mentions his record they will be saying your chosen name. He’s doing this to raise money for his internet startup. Sounds like this has more to do with exposure than money since he’s already gotten some good reviews from some credible people. If you’re interested, the top offer (as of me writing this) is $16,000 or you can “Buy it Now” for only $250,000.